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Tasters described the most popular no-booze beer, Carlton Zero, as 'mild', 'light', 'fruity' and 'drinkable'. "Refreshing, I would drink this [again]," said one of our testers. "A smooth taste, most similar to alcoholic beer", said another. "Has a sweet aroma and pleasant taste…
Carlton Zero is brewed using the same methods and ingredients as other CUB beers to ensure it actually tastes like a beer. The alcohol is removed at the end of the brewing process by reducing the pressure on the beer to separate the alcohol from it.
Women make up 41% of Carlton Zero’s market, compared to 37% for alcoholic beers. Despite being non-alcoholic, Carlton Zero is marketed to adults in strict accordance with the Alcohol Beverages Advertising Code.